Tips for salons to recover from the COVID-19 pandemic damage
As the Christmas of the year 2021 is coming around the corner, we’re still suffering from a deadly pandemic. The bottom line is that, unless you adapt 100% to it already, your business is going to stay where it is right now until you make the right decisions.
While your competitors are finding their way out, you need to be faster, and more effective in catching up. In doing so, here are some of the best tips to recover from the adverse effects of the pandemic had on your business.
Schedule your appointments online
Running any kind of a business without an online presence in the 2020s paves the way to losing a number of opportunities. Given how even teenagers are well acquainted with smartphones and whatnot, you shouldn’t allow your competitors to be present at places where you should be at. Hence, if you’ve always worked with appointments made via phone calls, consider switching to online booking. As you can easily launch a website with shared hosting with a nice domain name, it would sure help the post-pandemic rebranding work.
Invest in new equipment and supplies all together
Think about the last time a customer visited your salon and think about how much you have invested in the salon itself. But does this mean that you should impress the clients with unnecessary expenses? Absolutely not. When you spend the money, you’d spend on replacing your window coverings on a set of brand-new barber scissors, that customers would always benefit from that investment. Should it be limited to cutting equipment? No; you can think about all the aspects of how you can provide a better service.
In making these purchases, a lot of people tend to visit stores. One thing that you should know is the recent increment of prices of typical salon products based on stores. Hence, if you could land on an online store where you can replenish your salon inventory, it would allow you to prove that your post-pandemic rebranding is definitely not limited to branding itself but also to the quality of the services as well.
Consider better strategic-based social media marketing
Nowadays, all social media platforms are riddled with all sorts of marketing campaigns. But almost every person tends to skip them as soon as it can be allowed to do that. Thus, you must ensure that the content of your social media marketing must be focused on giving reasons to choose your salon. Steering away from the repetitive and generic marketing tactics and experimenting with fresh ideas would allow you to lure a larger crowd much easier.
Offer better royalty plans for customers
The beauty industry is filled with several service providers. Hence, you should always try to give enough reasons for all the customers to stay; better royalty plans are one such tactic. Whether it was slightly cheaper services, favoritism in making appointments, with better royalty plans introduced, it won’t be all too hard to market your salon in the world following the covid-19 global pandemic.